Are you a local business owner who’s not yet taken advantage of Google My Business? If you aren’t using your Google Business Profile or Google Maps listing, you are missing out on a free and easy way to get your business in front of potential customers. This Google My Business guide will teach you everything you need to know about Google My Business, including creating a listing, optimizing your listing for maximum visibility, and responding to customer reviews. Google My Business GuideWhy You Need a Google Business ProfileAs a business owner, you know that it’s essential to make a good impression on potential customers. One way to do this is by having a solid presence on Google. That means you need to create a Google Business Profile, formerly known as Google My Business, for your company. A Google business profile allows you to add information about your company, such as its name, address, phone number, website, and hours of operation. It also allows you to add photos and videos and respond to customer reviews. In short, a Google business profile is a wonderful way to show potential customers that you’re a credible and trustworthy business. Build Your Brand & Gain New Customers with Google My BusinessGoogle My Business is an incredibly powerful tool for businesses of all sizes, and it should be a key part of your digital marketing strategy.
Get started today by creating or claiming your Google My Business listing. If you need assistance in creating your GMB, contact us to speak with one of our experts. Niche Quest Media will have your business profile generating traffic in no time! Creating a Google My Business ListingThe first step to getting your brand seen in Google maps and search is to create a Google Business Profile listing for your business. Creating a Google My Business profile is quick, easy, and free. All you need is a Gmail account to get started. Simply go to google.com/business and click “Start now” in the top right-hand corner. If you already have a personal Google account, you can use that to sign in – there’s no need to create a new account. If you don’t have a Gmail account, you can create one during the sign-up process. Click “Add your business” to create a listing, and you will see an image at the left that reads “Find and manage your business.” You will need to type in your business name and search to see if it is already in the listings. If it is listed, then you can submit to claim your listing. If it isn’t listed, then follow the instructions to complete your profile to include your business name, address, phone, website, and other information. If customers don’t visit your business location and you bring your products or services to their location, in that case, you may create a profile based on your service-area boundaries established using zip code or city. You can have up to twenty areas listed for your service. Once you’ve added all your company data, Google may ask you to verify your business. You can do this by phone or post. If you choose the phone verification option, Google will call you and give you a verification code to enter. If you opt for the post method, Google will send a postcard to your business address with a verification code. This can take up to two weeks, so if you need to get verified quickly, we recommend choosing the phone option if available. ________________________________________________
________________________________________________ Optimizing Your Google My Business ListingOnce you’ve created your listing, it’s crucial to optimize it for maximum visibility. Optimizing your GMB profile helps Google understand that your company is relevant and valuable to your target audience. Increasing the visibility of your profile by optimizing it for search engines has numerous advantages. For example, an optimized profile can improve clicks, calls, and visits. The more relevant a customer’s search is, the more likely it is that your company will appear in their results. Here are a few tips:
You can make sure your Google My Business listing is working hard for you by following these tips. Service Area Business Google Maps Listing Why is GMB important for local SEO?GMB is vital for local SEO because it helps your business be more visible in Google’s search results. When potential customers search for businesses like yours, your GMB listing will appear alongside your website. When your GBP listing ranks, it is more likely that searchers will click through to your website and learn more about your products or services. In addition, GMB can help you improve your website’s search engine optimization. Your GMB listing can include links to your website, which can help Google to index your site more quickly and improve its ranking in the search results. Also, if you are concerned with local SEO, one of the most critical steps you should take is to enhance your business’s visibility on Google Maps. Finally, GMB provides valuable insights into how customers find and interact with your business. You can use this data to change your website and marketing strategy and better understand what customers are searching online. By creating a Google Business Profile and optimizing your listing for local SEO, you can improve your visibility in local search results. Your profile and map listing can help you attract more customers from your area. If you’re not already using Google My Business, now is the time to get started. Creating a listing is quick and easy, and it’s a great way to improve your local SEO. Pitfalls of Optimizing & Managing Your Own Google Business ProfileThere are a few potential pitfalls to be aware of when creating your own Google business profile. First, it can take some time to set up the listing correctly, build links and media publicity around your business profile, and ensure the correct categorization. We find that many customers often use incorrect business names or inaccurate information when adding or updating their GBP.
What to Do if Your GMB / GPB Profile is Disabled or Suspended?Google suspending or disabling profiles can seem random and hard to understand. We’ve had clients set up a listing and think all was well only to find within a day or two or even a week later, the listing suddenly shows disabled or suspended. When this happens, it can be challenging to find the right solution. It’s important to review what message Google displays so you can send the correct information to support or appeal their decision. In the picture below, our client received a disabled notice shortly after the listing went live: We help our clients fix these types of problems since they can be time-consuming, especially for business owners without experience in dealing with Google listings. It can be time-consuming and stressful to respond to customer reviews and post business blogs on your own while still handling the daily operations of your business. Adding a listing for Google is free and easy but optimizing it to get the best results and have your listing stand out among your competitors takes skill and expertise that in some markets can be difficult. That’s why companies need to have digital marketing companies such as Niche Quest to build relevancy and trust around your brand, bringing positive brand value and customer attraction and retention to your website and Google Business Profile. With the Niche Quest branding and publicity SEO service, you will have a company that cares about your business’s reputation and online presence to achieve the results you desire and need in today’s competitive internet marketplace. Call us today for help with your single or multi-location Google Business Profile listings (203) 762-1366. via Tumblr The Ultimate Guide to Google My Business: Everything You Need to Know
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Why do some businesses grow while others remain stagnant? Why do some startup founders repeatedly succeed at launching and selling business endeavors while others fail? One example of long-term success is a New Jersey-based regional diagnostic imaging center with twelve locations across the state, using the Niche Quest Branding and Publicity SEO formula. Recently, the business was purchased for $450 million. And one of the significant indicators of its high market value was its online brand dominance in the market. In addition to delivering excellent service and making smart growth decisions, the company invested in its digital brand equity. Online dominance primarily on Google in approximately fifty towns made them a household name in their market, outperforming reputable local hospitals. Due to their local online dominance, their market became their 24/7 sales force. That’s the power of Brand Equity. Commercial real estate owners have the same opportunity. Prime brick and mortar locations are not the only avenues anymore. Digital exposure on Google and top news sites are the new Main Street everyone travels. How to Build Brand Equity OnlineAdvertising legend Maurice Saatchi, the co-founder of the global Saatchi & Saatchi agency, said, “I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word, equity. It’s the modern equivalent of having the best site on the high street, except the location is in the mind.” Most business leaders understand the basics of brand marketing and the importance of building brand equity, no matter what product or service you offer. The idea that an investment in brand marketing also provides positive returns in the commercial and residential real estate markets is newer but one with powerful momentum. Many factors impact brand equity within the real estate market. Think about value-added factors to commercial real estate listings – location, design, business services, signage opportunities, the reputation of the management firm, and the unique features that make a property stand out. While all those elements remain essential to buying and selling commercial real estate – property owners, developers, brokers, and even mortgage companies are starting to re-evaluate the value of ‘digital main street,’ as well. What is Digital Main Street?Today, it’s where most, if not all a company’s customers are. Real estate agents used to sell business storefronts based on the value of walk-by traffic who would then see and visit your new company. Today, most of that traffic is digital – prospective customers finding your product, service, and business online. Why do they do that? Search engine optimization (SEO) – discovering the solution for their problem with an online search. And customers aren’t just searching on their web browsers anymore. They search on myriad social media channels, shopping, and branded apps and engage with companies directly through technology tools like artificial intelligence-powered chat and text. If you aren’t engaging new corporate real estate customers online, you are missing a huge about of digital main street traffic. Whether you are a property owner or buyer, an agent or broker, or a mortgage loan provider – the time is now to build your digital brand with SEO and investment in brand marketing and public relations. Building Your Brand Reputation in the News with Commercial Real Estate SEO & PublicityWe noted that diagnostic imaging clients’ substantial online brand equity was the prominence of the awards they had won on their website and social properties. If you do something extraordinary – win a prize, launch a new product, find a solution to a growing problem – and don’t tell your customers about it, they will never know! And you need to remind them over and over repeatedly. Repeat marketing is the path to adding value to commercial real estate. In addition to sharing news with your social media followers and those who visit your website, you can expand your reach to new and prospective customers by generating Hyper-Local media coverage including news sites such as Yahoo, Fox News, NY Post, Google News, and hundreds more with the click of a button. Since there are millions of companies in the U.S. and many in your industry and your local market, it’s essential to pick the most timely and relevant news to share with media outlets. Timely means just that. It’s happening now, or just happened, or is about to happen. Continual promotion in the news creates a snowball effect Weekly and monthly featured news reach a target audience with broad exposure. When you promote your property on Google News, it reaches journalists, website producers, and consumers who sign up for specific alerts. Constant repetition on Google News will get marketers writing and promoting your content on their websites with links to yours. The results also will get your brand featured on Google like this one below from Cogent Real Advisors in NYC. Notice the date the Yahoo article went live Feb 26, 2020. If you search Google for Office Space Cost Near Grand Central, you can see the article. Yahoo is one of the highest-rated news sites on the internet. Combining Offline Strategies with Digital Marketing and Commercial Real Estate SEO SuccessAnother thing our Diagnostic Imaging client did very well was to identify their target market – set by the local area and patients they serve – and stick to that, staying prevalent in that market over time. Whether you’re investing time and budget in public relations or marketing for online or offline strategies, one blip on the scale isn’t going to make a substantial long-term impact. That’s why combining strategies is so effective. When you gain media attention or hold an event where you capture great photos, share that content online – through paid ads, on your website, and via social media. Your combined off and online marketing and publicity SEO strategies must be long-term, targeting the right markets to build brand equity and sustain it over time. It’s a proven strategy. Stay in front of your target market and increase the value of Brand Equity for your real estate. Google Business Profile and Maps for Commercial Real Estate OwnersAdditional digital marketing tools are also vital to a sustained brand strategy for the commercial real estate market. This includes Google Maps engagement in combination with Google Search and SEO optimization. While digital display advertising will get, your brand featured on popular websites and social media channels, engaging people in your niche market with geo-target advertising tied to Google Maps is valuable. Every commercial building owner should have a refined Google Maps profile and Google My Business. You can engage directly with buyers and sellers and customers with the information you provide on Google Maps, including reaching out to them after they’ve visited. Real Estate Companies that Benefit from the Niche Quest Branding and Publicity SEO FormulaThese are examples of significant property types in the real estate market that can benefit from the Niche Quest Branding and Publicity SEO. Shopping Centers – Mall and shopping center property owners and management firms have specialized needs, serving multiple diverse tenants under one roof. They’re also competing against the digital storefront, trying to get boots on the ground in their commercial spaces. Successful real estate and property management brands are getting creative – using digital marketing strategies to connect with shoppers off and online. Digital marketing allows these real estate companies to promote tenants using economies of scale – making a small investment concerning each business they serve – while reaching a broad but targeted (and geo-targeted) audience. From influencer engagement on Instagram to digital coupons, in-person events, and online contests, mall properties can use digital marketing and publicity strategies to build their local and national brands. As Maurice Saatchi put it, “it’s the modern equivalent of having the best site on the high street.” Office and Apartment Buildings – For companies that own numerous buildings in the rental or corporate office market, similar brand marketing strategies to what worked for our healthcare provider example and the mall property owners above also work here. Apartment companies invest in brand marketing and SEO strategies that promote their ethos: living in a fun and quirky building, finding a rental partner that responds to all your living needs, or identifying pet or family-friend properties. Building your brand offline and online is key to success in the active rental property market. For corporate office providers, similar customer needs can be identified – companies want to move somewhere known for their high-quality service, technology-driven values, and niche design elements. The Niche Quest Branding and Publicity SEO strategy have immense potential to open new revenue streams for these commercial real estate providers. Self-Storage Companies – The top self-storage companies in the country identify their prime brick and mortar locations with highly visible signage and memorable brand color schemes. Prime locations with memorable signage help build brand equity. But for all the foot and driving traffic that views these signs, businesses are missing thousands of online views if they’re not combining online and offline marketing strategies. With targeted online advertising, SEO, and geo-targeted/mobile-friendly digital outreach, these essential businesses can continue to build their brands now and in the future. Assisted Living and Memory Care Facilities – Trust is the most valuable benefit of Branding and Publicity SEO. Families in the market for a senior care facility want to know their family is in trusted hands. The combination of Hyper-Local News promotion, Display Ads on News Sites, and Google Business Profile and Maps yields positive Brand Equity. Caribbean Resorts – Caribbean resorts are some of the most beautiful and sought-after vacation destinations globally, but getting noticed by potential guests can be challenging. Every Caribbean resort is vying for attention on social media and search engines. Standing out from the crowd can feel impossible. Ski Resorts – Ski resorts have a unique opportunity to promote numerous sports, spas, restaurants, and hotels four seasons per year. The Niche Quest Formula targets specific profiles, promoting sports and vacations for all seasons. About Niche QuestNiche Quest is a Branding and Publicity SEO Marketing Agency for Real Estate Companies. The company was formed by Ed Winslow, a former broker with CBRE and Sotheby’s International Realty. Ed has also owned and developed real estate investments. via Tumblr The Value of SEO, Brand Marketing and Publicity in Commercial Real Estate Niche Quest Media (203-762-1366) details how to increase brand equity for your shopping mall or retail outlet with branding and publicity SEO campaigns. Read on to learn more… “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill The New Main Street that Can Save Shopping Malls – Branding and Publicity SEOShopping malls have been an essential part of the American landscape, but they’re in trouble. The rise of online shopping has taken its toll on brick-and-mortar stores, with thousands closing their doors since 2017. More are expected to close in the coming years. To solve this problem, Niche Quest Media developed a Branding and Publicity SEO service for shopping malls that produces powerful brand equity like never before. Shopping center owners and retailers have an unprecedented opportunity to build powerful brand equity, increasing consumer traffic and revenues with prime locations on the new, digital “Main Street.” Online exposure in local markets is not only cost-effective, but it’s like having a brightly lit billboard front and center on every road in town. How Shopping Malls Can Increase Brand Equity to Bring New Customers for TenantsSince the beginning of time, cavemen would cook, trade, and conduct commerce in a center area of their camps (their “downtown”). Their residential housing (tents and huts) surrounded the center of commerce. Paths led to the next camp or village set up the same way. This is how the world was built. Over centuries, technology improved. Entrepreneurs developed trains, cars, and planes, which paved the way for new markets and opportunities. They expanded railways and built highways and airports. The local model didn’t change until the introduction of the mobile phone. The Mobile Phone is now the new Main Street. Just look at NYC. Midtown is full of some of the most extraordinary skyscrapers worldwide, surrounded by residential housing in areas like the upper east and west side, Greenwich Village, and Gramercy Park. That’s the same model since the beginning of time, but that has been shattered like many business models. Likely you have seen retail vacancies, not just for prime locations in NYC but shopping malls nationwide. As transportation grew and roads were built, mall entrepreneurs started developing shopping centers along the high traffic routes that connected one area to another area. Retail and the shopping center/mall industry exploded starting in the 1940s. The value of a shopping mall was based on the price a retail tenant would pay for prime visibility in front of potential customers. Shopping mall owners and retailers drove up prices and values for prime locations for a position in front of their target customers. They studied the local traffic counts, average income, attractive designs, signage, anything that could draw a customer and create brand equity. Then the PC and Mobile Phone Changed the Shopping Center and Retail IndustryThe advanced technology of personal computers and laptops led to the mobile phone. Suddenly, the caveman model changed. The internet opened unprecedented opportunities. Google, Facebook, Amazon, and many others became the new Main Street, the new highway, and shopping mall. The Digital Solution to Increase Consumer Traffic for Shopping Centers and RetailersToday, shopping center owners have a unique opportunity to increase brand equity and consumer traffic with a Branding and Publicity SEO strategy. The strategy includes:
Sample 10X Display Ad appearing on the New York Post for Servcorp Virtual Office in NYCFeatures Of Display Ads
Fox News northjersey.com siliconinvestor.com Branding and Publicity SEO Strategy Ideas for Shopping Center OwnersShopping mall owners have unlimited opportunities to build substantial brand equity in their market. Keyword Topics and Display Ad Ideas
Everyone is fighting for the customer. Either they shop at your shopping mall or someone else’s. Building your mall’s brand equity has the potential to create a memorable brand that gets the local community talking. Contact Niche Quest About Branding and Publicity SEO for Your Shopping CenterEd Winslow, the founder of Niche Quest Media, has extensive real estate and marketing experience. He started his career in investment property sales at CBRE and Sotheby’s International Realty in NYC, where he learned the value of brand equity. He has invested in, owned, and managed numerous properties. He was also on the board of Sarakreek and Potomac Kreek Real Estate Investment Trust, which purchased, repositioned, and sold properties such as L’Enfant Plaza in Washington DC and 250 Broadway NYC, and many others. Contact Ed Winslow via contact form or phone at the top of the page to discuss building brand equity for your shopping center or mall.
via Tumblr How to Increase Brand Equity for Shopping Malls with Branding and Publicity SEO
Recently, a Niche Quest multi-location health care client was acquired for $450 Million. The buyer’s head of digital marketing referenced one of the factors leading to the purchase as “the brand equity is substantial.” What is brand equity, and how can you get a heaping plate full to grow your business and change your life as it did for our client? You may be thinking brand equity only applies to big companies, celebrities, and politicians. Not true. Small to mid-sized businesses, real estate brokers and investors, Insurance agencies can build strong brand equity in their market with the right online strategies. The result turns your market into an influential, 24/7 salesforce whether you focus on a single town, multi-town, city, state, or region. Let’s look at the power of brand equity and how branding and publicity SEO can help grow your business. What is Brand Equity, and Why is it Important for Your Business?Discovering the meaning and power of strong brand equity is like finding buried treasure when you’re down to your last dollar. No matter whether you’re a startup, a solopreneur, or a seasoned business looking for ways to grow, once you start to learn about brand equity, you’ll look at your business from a fresh, new perspective. Let’s start with the definition of brand and equity. Brand DefinitionAccording to The Economic Times, “A brand is a name given to a product or service such that it takes on an identity by itself.” Brand names you may recognize are Ferrari, Nike, Starbucks, and Sotheby’s. Equity DefinitionEquity is the value of an asset after removing all liabilities. The equity in a home worth $1 million with a $250,000 mortgage is $750,000. Brand equity is the value of your brand name in your market. What are Examples of Brand Equity?Think about the brands I mentioned above: Ferrari, Nike, Starbucks, and Sotheby’s. You can picture what they look like when you see their name in print. Ferrari – Just the mention of Ferrari creates a mental image of a sexy, red, exotic sports car. You can see a picture in your mind. The connection gets even more profound and emotional. You may think race cars are expensive, elite, unique, exclusive, or wildly successful. You may associate Ferrari with celebrities, professional athletes, fashion models, and elite locations such as Monte Carlo, Monaco, Beverly Hills, and Miami. Nike – When you think of Nike, you may see a mental image of an elite athlete, a runner, a tennis player, or a basketball player. You may have pictures of not just an athlete, but Tiger Woods playing golf at Pebble Beach or Tom Brady throwing a touchdown at the Superbowl, both displaying the Nike Swoosh logo on their shoes, hats, and shirts. Starbucks – With Starbucks, you may have a mental image of their store, location, and latte. You may be able to imagine the frothy milk and aroma of their fresh roasted coffee. Their coffee is just coffee, their frothy milk is just milk, and they cost about $5 per cup. When a business can sell a cup of coffee for $5 while their competitors sell for $2, they’ve built brand equity. Sotheby’s – Sotheby’s is a company with valuable brand equity. They are world-renowned for getting premium, astonishing prices at their art auctions. They instill this identity of achieving premium prices for their clients in their real estate brokerage business. Sotheby’s is well known as one of the most elite real estate brokerages for selling ultra-expensive, multi-million-dollar luxury homes. Sotheby’s has built invaluable brand equity. What are the Benefits of Building Brand Equity for Your Business?Here are six benefits of building your business brand’s recognition:
A business that invests in building a strong brand identity will get more new clients with higher price margins and increased customer lifetime value. Who Can Benefit from High Brand Equity?Any business can benefit from building brand recognition and equity. We helped a painting contractor grow from $200,000 to $2,000,000 annually with dominant visibility on Google, Google Maps, Google News, and display ads. We also helped a small health care company go from relative obscurity to a dominant brand in their target geography, being purchased for $450 million. In both cases, we defined their geographic target and then broke their business down by niche. Both companies became the dominant trusted source in their market. New clients came from online searches, referrals, and social sharing. Both companies implemented the Niche Quest Branding and Publicity SEO Formula and still are today. The common denominator is perseverance. We implemented the system; the clients never deviated. Managing Brand EquityWhen you look at the most successful businesses with positive brand equity, they continually reinvest in amplifying consumer perception and customer loyalty. Their strategic brand management enhances their perceived value with positive associations with other recognized businesses or significant points of interest. For example, real estate broker Cogent Realty in NYC wrote a blog about office space costs at the World Trade Center. In this case, Cogent Realty, a small real estate agency, built valuable brand equity by associating their business with brand name buildings such as the World Trade Center, Empire State Building, Chrysler Building to name a few. Sample Businesses and Real Estate Companies Who Can Benefit
How the Niche Quest Branding and Publicity SEO Formula Can Help Build Your Brand LoyaltyMost people think SEO is a tech strategy, especially SEO marketers. They are wrong. SEO is a sales strategy driven by content. The internet is built on content. Content comes in the form of articles, images, and videos. What drives content is your content strategy. Here’s an example of a content strategy. An insurance agency may sell auto, home, and business insurance. So does every other insurance agency. To stand out from the crowd, to build brand equity, an insurance agency can target the deep niches within their business. Using the blog on their website, they can publish content about Tesla insurance, Ferrari insurance, fine art, and jewelry insurance, cyber insurance, and countless niche markets. Each niche article on their site can be promoted with the Branding and Publicity SEO formula. This is a powerful strategy that builds trust. It makes an insurance agency memorable, turning existing clients into a 24/7 sales force. There are ten elements to Branding and Publicity SEO that we have developed over years of testing and applied to hundreds of businesses, including our own.
Contact Niche Quest MediaInterested in building a profitable brand with the Niche Quest Branding and Publicity Formula? Fill out the contact form or give us a call at (203) 762-1366 to discuss your business or real estate. via Tumblr Brand Equity, Building Brand Recognition & Why It Matters It’s not easy to get found online without local business optimization. In fact, 80% of consumers search for local businesses on Google. But only 30% of small businesses are showing up in the top 3 organic listings because they don’t have a plan or strategy in place to optimize their business listing and build citations […] Related posts:via Tumblr Local Business Optimization: You Can’t Win without a Plan or Strategy If you’re thinking about selling a gas station, you probably want to get the highest price in the shortest amount of time. Selling a business involves complex processes that will require time and a solid plan for success. Here are three primary considerations to maximize the value and minimize the stress of selling a gas […] Related posts:via Tumblr Selling a Gas Station: 3 Things to Consider Before Marketing Your Gas Station for Sale While many businesses focus on paid advertising as their main source of reaching new and existing customers, savvy business owners are using a tried and true method to grow their business results online – content marketing. What is Content Marketing? Content marketing is the process of creating blogs, Google My Business posts, videos, press articles, […] Related posts:via Tumblr Top 10 Reasons Why Small Businesses Should Create Content Marketing Google My Business (GMB) and Maps have massive moneymaking power few business owners know exists. Most business owners set up their Google My Business account, add a few photos and categories and leave it at that. They miss a huge moneymaking opportunity. What Is GMB Optimization? Most online sources will tell you GMB Optimization is […] Related posts:via Tumblr How to Make Money with GMB & Google Maps: 6 GMB Optimization Tips If you’ve been anywhere in the digital world, you might have heard the mention of citations a time or two. But whether they apply to your business or not may seem more elusive. So let’s explore what online business listings are and then discover why they are vital for your website. Local business listings or […] Related posts:via Tumblr Discover Why Online Business Listings Matter for Your Website Google Maps plays a vital role in increasing traffic to your business website. A business listing with Google helps you gain visibility in local search results and also in Google Maps. If you’ve been searching your business name on Google Maps and it isn’t showing up, it’s likely due to a few common and explainable […] Related posts:via Tumblr Why Doesn’t My Business Show Up on Google Maps? Discover 3 Top Reasons |
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